mRx the first mobile app prescribing solution that enables physicians to prescribe mHealth apps to patients. Happtique created the patent pending mRx technology to facilitate the integration of mHealth into treatment and prevention plans. We believe that apps “prescribed” by health professionals and sent directly onto patients’ personal devices have a much greater likelihood of being downloaded and used than apps patients may casually find on their own. And that’s really what mRx is about—using prescribing technology to translate the potential of mobile health into improved patient engagement and outcomes.
Happtique has recently launched a pilot program to test the mRx technology with physicians, physical therapists, personal fitness trainers, and their patients. We hope to see participating prescribers use Happtique’s mRx technology to integrate apps into their delivery of care and as a means to help patients become and stay more engaged in monitoring their own health and wellness between office visits.
mRx is a platform-agnostic HTML5 app that health professionals download and use to prescribe apps to their patients. If the prescribed app is an HTML5 or Android™ app, the prescriber can email the app directly to the patient’s phone or tablet. If the patient uses an Apple® device, the prescriber uses mRx to send an email message with a link to download the app from the Apple App Store?.
Benefits of mRx
mRx allows physicians to connect their patients with relevant, appropriate mHealth apps. This should improve outcomes, since educated and involved patients are far more likely to follow treatment recommendations, use preventative services, comply with medication regimens, and choose healthier lifestyles.
It’s also what patients want. Healthcare Informatics reported last fall that 66% of American healthcare consumers said that they would like to use a smartphone to monitor their own conditions.
And it’s good for the healthcare system. By the year 2014, research shows public and private healthcare providers could save between nearly $2 billion and $6 billion in healthcare costs worldwide by using mHealth technologies for health monitoring.
Happtique believes that we’ll soon be seeing third-party reimbursement for apps prescribed by clinicians, and have written our patent-pending solution with this in mind. Our goal is create a world for mobile app prescribing similar to the way e-prescribing has transformed traditional pharmaceutical prescribing.